Why are we talking about character encoding? I know what you're thinking. "This has been covered before." or "Why are you dredging up a history lesson?". It has become clear over the past several years of my career that an astonishing number of developers are either unaware of or indifferent to character encodings and why it is important. Unfortunately, this isn't just a history lesson. Today, in a full stack developer's world, the topic of character encoding is more important than ever. The need to integrate in-house and vendor services with varying server and client technologies together into a reliable application requires developers to pay close attention to character encoding. Otherwise, you risk some potentially embarrassing production bugs that will cost your team valuable "street cred". The aim of this article is to reach back in the vault and remind everyone why this topic is still important.