NVISIA Hires Executive Director of Strategic Marketing

NVISIA announces the hiring of Mark Panthofer as their Executive Director of Strategic Marketing.

The Executive Director of Strategic Marketing will focus on the packaging and marketing of NVISIA service offerings for Enterprise-Class mobile applications, Enterprise Architecture, Enterprise Data Architecture, Business Analysis/Architecture as well as their core Enterprise Application Development Partner offering. Mark will also be responsible for the development of marketing and PR activities to help expand NVISIA’s presence within the technology community and vertical practice areas.  This includes speaking opportunities, articles, blog posts, social media and SEM.

Mark has deep experience in professional services, marketing and business development, including 10 years of experience at NVISIA from 1996 to 2006.  During Mark’s prior 10 years with NVISIA, he was instrumental in establishing and growing the Milwaukee office, creating a partnership with Rational Software and establishing the Rational Unified Process as a cornerstone of the NVISIA delivery model.  Mark was heavily involved in the pursuit of several key clients, including GE Healthcare, Harley-Davidson, Acuity Financial and American Family Insurance.  Since leaving NVISIA, Mark led the service delivery and software development teams at Lontra (Redwood City, CA) and The Infosoft Group (Milwaukee, WI).